DAV University organises workshop on digital marketing

February 25, 2020 04:47 PM

A workshop on digital marketing was organized by Anubhav –the CBM Club of the Department of Commerce and Business Management on 22-2-2020.Founder of Noastrix Pvt Ltd. Mr. Tarun Kumar and Founder of Ecom Conversion Mr. Santosh Yaduvanshi were the key resource persons for the day. The workshop aimed at providing the participants' insights into the world of digital marketing. He explained how they can leverage market research from free available resources like Facebook and Google. The creation of lucrative advertisements keeping in mind AIDA model was also addressed. He also told about how various e-commerce apps like Tik Tok could be used as an earning source for many.

The workshop also deliberated upon creating customer persona definition and conversion rate optimization. The ways in which your product visibility could be enhanced were elaborated upon. The concept of affiliate marketing was introduced to the audience. The various kiths and kins involved in creating Google advertisement were also explained. In the end HoD of CBME department Dr Girish Taneja, Dr. Sandeep Vij, Associate Professor, Mr. Sidhartha, Assistant Professor honoured the speakers of the workshop.

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