DAV University holds corporate guest lecture by Next Care

November 19, 2019 04:55 PM

A corporate guest lecture was organized by the Department of commerce, business management and economics on 19-11-2019.  Mr. Parminder Sandhu M.D Next Care, India addressed the students regarding the burning concept in the field of marketing that is digital marketing. He asked the students regarding their learning in the live project they did with the company on digital marketing. He shared with the students his journey of starting up a new venture. He also highlighted upon the skills of an entrepreneur..

In the later part of the session, students in groups gave presentations and different winning positions were declared. The three winning positions were rewarded by the company.  The brands on which students presented included hellofragrance, riotsoffragrance, floralscents and nextscentsation. The students also shared their experience during the tenure of the projects they did and gave suggestions based on their leanings in Next Care, India. Thus it was good learning by doing experience for the students.Dr. G. Taneja ,Dr.Sandeep Vij , Associate Professor, CBME and other faculty members were also present.

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